fAQ’s
Frequently Asked Questions
What is Account-Based RevOps?
It extends account-based beyond acquisition to the full revenue lifecycle: acquisition, retention, cross-sell, upsell, expansion. It aligns marketing, sales, and CS around account-level revenue instead of lead volume, and it runs inside HubSpot.
How is this different from an ABM platform?
ABM platforms sell software and leave execution to you, usually $60K to $250K a year. ABR inverts that. Agents run the plays inside your existing portal, and everything they build stays in your portal even if you cancel.
Do I need to migrate off my current stack?
No. ABR is native to HubSpot and connects tools you already use, like Apollo. No migration, no new system of record.
What does it cost?
Plans start at $499 a month. Flat pricing based on agents and target-account volume, not seats. See the Pricing page.
Who runs the plays, agents or people?
Agents build the lists, buying groups, sequences, and air cover, then wait in an approval queue. Nothing ships without your sign-off.
Can this work alongside my existing ABM tool?
Yes. Several beta teams ran ABR beside a legacy ABM contract, compared results, and used the side-by-side to make a renewal decision.